Date - 17th and 18th August 2010
Location - Inspire, Beach Boulevard, Aberdeen
17th - Morning Session - Linkedin Essentials - 8.30am for 9.00 to 12.30
17th - Afternoon Session - Linkedin Mastery - 1.30pm for 2.00 to 5.30
18th - Morning Session - Linkedin Essentials - 8.30am for 9.00 to 12.30
Mark Williams
Following 20 years in the recruitment industry, Mark set-up ETN Training (www.etn-training.co.uk) in 2008 and has become very passionate about helping business owners and BD professionals get the most from Linkedin (and has become known as 'Mr Linkedin' to many!). His training style is both lively and informative, delivered in an easy-to-understand yet insightful manner, allowing you to put what you've learned into action straight away.
"As a small business owner you have to spend wisely when it comes to events and training and this was well worth it. If Mark Williams comes back up to Aberdeen, do yourself a favour and sign up to his training course." Bruce Skinner, Managing Director, Pisys.net
Linkedin Essentials - Course Content
This half-day workshop is suitable for relatively new users who need help with getting started. The agenda covers the following;
- Introduction to Linkedin - how the network works and what that means for you.
- Examples of Linkedin success stories - what can be done.
- Building a network - issues to consider, LIONs & who to connect with, how to connect and how to avoid IDK problems.
- Groups - what they are, why they are important and how to get involved.
- Account & Settings - how to make sure you reveal what you want to.
- Netiquette - how to ensure you don't upset other users and how to avoid account issues.
- Basic searching
- How to 'network' effectively and increase your visibility inc' effective status updating
- Setting up and running your own group
- Recommendations. Why they are important and how to use them.
- Email signature, Browser toolbar & Outlook toolbar
- Polls and Answers
- Advanced searching
- Applications - Box.net, Amazon reading list, Blog links, Slideshare, Company Buzz and My Travel.
- RSS Feeds
- Linkedin Events
Why should you attend?
Quite simply, to win more business. There are over 100,000 new UK users on Linkedin every month and most are key decision-makers within their businesses. Using LinkedIn properly means that you can greatly extend your networking reach to make contact with potential clients and suppliers that you would otherwise never meet. Harnessing the power of LinkedIn can help you find new clients and grow your business.
Places are available at £95 (plus VAT) per person and are strictly limited for both sessions - we would recommend that you book your place as soon as possible by clicking the Register Now button below and paying via Paypal.
Alternatively, if you have any questions at all, please do not hesitate to contact Mike Watson of nextbusiness on (01224) 619751 or email
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"I knew that I wasn’t using LinkedIn to anywhere near its full potential, but now I realise that I am not really using it at all – I am just ‘on it’. I will be working on using it daily from now on (like I use ABN) – it is a valuable resource, a useful part of any business’s marketing plan and essential for all business people who are serious about raising their profile and increasing their network." Victoria Drysdale, Editor & Publisher, Raring2go! Aberdeen City & Shire
LinkedIn Training